Kérastase: Luxury Haircare Expertise Rooted in Paris

Kérastase, a leading global luxury professional haircare brand, was born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on the scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise.

Kérastase adopts a care-first philosophy, catering to all hair types and individuals, as well as the world we live in.

Discover the Genesis Collection: Fortifying Hair Prone to Falling

The Genesis collection is a dual-action fortifying system, professionally formulated to strengthen hair and reduce hair breakage due to brushing. Powered by Edelweiss Native Cells and Ginger Root, the products in this range work to detangle, moisturize, and increase strength and softness.

Explore the Genesis Collection: - Nutri-Fortifiant Shampoo: Gently cleanses the scalp and hair, intensely moisturizes, and easily detangles, strengthening hair weakened by heat damage and brushing. - Hydra-Fortifiant Shampoo: Gently cleanses the scalp and hair to remove excess buildup, strengthens hair weakened by heat damage and brushing, and nourishes and easily detangles. - Renforcateur Conditioner: Intensely moisturizes and adds body, strengthens hair weakened by heat damage and brushing, and easily detangles and prevents split ends. - Reconstituant Hair Mask: Intensely nourishes and hydrates hair, strengthens hair weakened by heat damage and brushing, and smooths and easily detangles. - Defense Thermique Hair Serum: Protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling. - Fortifiant Hair Serum: Strengthens hair weakened by heat and brushing, hydrates hair and adds shine, with a lightweight, non-greasy finish.

Personalized Hair Diagnosis and Treatment Make an appointment in your Kérastase salon for a personalized hair diagnosis. Discover Première, the in-salon Fusio-Dose treatment, for an instant transformation and infinite possibilities.

Frequently Asked Questions: - What is the fragrance of the Bain Hydra-Fortifiant Shampoo? Inspired by modern colognes, the Genesis fragrance is a bright, invigorating scent of bergamot with a hint of aromatic green. - What is the difference between the Resistance and Genesis ranges? Genesis offers a dual benefit for women experiencing hair-fall due to breakage from brushing, while Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber's strength. - How often should I use the Bain Nutri-Fortifiant Shampoo? It is gentle enough to be used daily in normal to dry hair types. - Should I use the Bain Nutri-Fortifiant Shampoo or the Bain Hydra-Fortifiant Shampoo? Bain Nutri-Fortifiant Shampoo is meant for thick or dry hair and provides deep moisture, while Bain Hydra-Fortifiant Shampoo is meant for oily or thin hair. Both target weak hair prone to falling due to breakage from brushing. - What is the difference between hair-fall and hair-loss? Hair-loss is defined by over 100 strands falling from the roots per day due to the hardening of the collagen hair shaft, while hair-fall is defined by over 100 strands per day falling from the roots due to biological reasons or breakage.

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